It makes sense in Lisbon, where surfing is part of everyday life and an appreciation for menswear is seen throughout the city. Living here, it was inevitable I'd find them. Their flagship on Rua de São Paulo tells you everything you need to know - a surfboard propped against one wall, a considered selection of pieces rotating through, and surf gear available too.
The brand goes a step further with its materials, working with organic cotton and natural fibres.
The designs merge traditional menswear with a relaxed, coastal attitude. I recently picked up their Reversed Long Sleeve in navy. The fabric is soft, with an inside-out construction and a generous neckline. The cut is boxy and slightly cropped - comfortable without being too loose or baggy. It works well with relaxed trousers.
In short, Fairly Normal is one of the most exciting brands in Lisbon right now, and one to keep an eye on. A few of our favourites from the AW26 collection below.
